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E-commerce Revenue Recovery

WhatsApp automation for abandoned cart recovery and re-engagement for an online retail brand.

₹8.2L recovered in 60 days

Key Result

640% ROI in 60 days

Return on Investment

2 weeks

Implementation

E-commerceWhatsAppAutomationRetention

01. The Problem

An apparel e-commerce brand had a 74% cart abandonment rate and no system to recover abandoned purchases or re-engage customers who had purchased more than 3 months ago. Monthly revenue had plateaued.

02. Our Solution

We integrated WhatsApp Business API with their Shopify store and built: (1) automated abandoned cart messages sent 1, 4 and 24 hours after abandonment, (2) a "we miss you" re-engagement campaign for customers inactive for 90+ days, and (3) post-purchase follow-up with product review requests.

03. Results

✓₹8.2 lakh in revenue recovered from abandoned carts in 60 days

✓22% of re-engagement campaign recipients made a purchase

✓Average order value increased by 18% via WhatsApp upsell

✓Customer review count grew 340% improving social proof

Technology Used

Shopify IntegrationWhatsApp Business APICampaign Automation

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