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School Admission Automation

Digital admission funnel with WhatsApp automation and Google Ads for a CBSE school.

35% more admissions

Key Result

12x ROI on marketing spend

Return on Investment

3 weeks

Implementation

EducationWhatsAppGoogle AdsCRM

01. The Problem

A CBSE school in Gurugram was relying entirely on walk-in enquiries and word of mouth for admissions. During admission season they received 300+ enquiries with no system to track, follow up or convert them. Staff manually called each enquiry — missing many.

02. Our Solution

We built an online admission enquiry funnel with Google Ads, a conversion-optimised landing page and an automated WhatsApp follow-up sequence. Parents who enquired received instant WhatsApp confirmation and a 7-step nurture sequence over 14 days.

03. Results

✓35% increase in confirmed admissions year-over-year

✓Cost per admission reduced to ₹1,800 from ₹4,200

✓Parent satisfaction scores improved by 40%

✓Enquiry follow-up rate reached 100% (from ~45%)

Technology Used

Google AdsWhatsApp AutomationCRMLanding Page

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